Services
Proposition development and testing
- Analysis of customer buying process
- Review of proposition attractiveness and recommendations for revision
- Identification/review of target customer groups
- Assessment of client performance versus competitors and customer alternatives
- Clarification of switching behaviour, quantifying switching factors where relevant
- Customer testing of new propositions/changes to proposition
- Business case quantification of impact of new proposition/changes to proposition
Market and opportunity reviews
- Demand-side/supply-side analysis: segmentation, size, growth, trends and drivers
- Competitive analysis: competitive environment review, financial analysis
- Channel analysis: quantification, trends, relative channel performance
- Product/service review: sizing, growth projections, identification of success factors
- Opportunity quantification and review
Competitor analysis and benchmarking
- Proposition benchmarking
- Operational performance and cost benchmarking
- Capability, functional and process benchmarking
- Financial performance benchmarking
- Review of competitor strategies and relative strengths
- Identification of acquisition/disposal targets
Business case and business plan development
- Business model development and testing
- Investigation, confirmation and quantification of market demand
- Development and testing of the business case for investment
- Support in generating a business plan and associated investor presentations
- Development of business plans to support refinancing in distressed situations
Strategy development and review
- Market and competitive review (detailed above)
- Strategic option development and testing
- Business case development and testing
Commercial due diligence
- Market and competitive review (detailed above)
- Proposition assessment
- New opportunity assessment
- Prioritisation of business plan initiatives
- Industry cost benchmarking
- Revenue and gross margin projections
- Post-investment strategy
- Exit review